Massmeeja

Client: Exile

Coffee & Clothing

BRANDING.
SIGNAGE.
TYPOGRAPHY.
MENU DESIGN.

We’ve designed the look and feel of the communications for this new über-cool vintage store and coffee venue in Manchester. 

The client wanted the shop frontage to utilise some bold European typography, so from the starting point of a grainy photograph of a 1920’s German storefront, we set off using a mix of Helvetica Black Condensed and Din Alternate fonts.

Beyond this simple logo, the rest of the type styling is a literal take on the shop name –  we physically send parts of the words and message ‘into exile’ by breaking up text into blocks that bleed off opposite sides of the page.

Simple but effective.

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